We hope you all are off to a productive week thus far! If you missed us last week, we looked at how webinars can help you build new & strengthen your current client relationships. We also provided a brief tutorial on how to add a link to your Google survey to get feedback for one of your services or classes.
This week, though, we’re going to go a step further with creating & building client relationships by showing you how to make awesome slides, so if you’re not exactly great at creating slideshows, allow us to help. We’re also going to look at several things you can add into your webinar slideshows to make them valuable experiences for your clients.
So, if you (as a past or current presentation giver) have been struggling to create engaging & educating slideshows for your colleagues, allow us to help you avoid a situation like this:
If you haven’t heard of the phrase “death by PowerPoint”, we don’t want you to put webinar attendees to sleep or give them a reason to run (or click) away.
3 things that “induce” death by PowerPoint
1. Too many words on a slide
Simply said. Oftentimes this is done to make sure that you’ve presented all of the ideas you could think of on one particular topic, and you don’t want to have to create another slide. This is a no-no - it is helpful to break up information where possible so that listeners & readers won’t smother from information overload.
How to do this: Figure out natural breaks for the information you want to give.
For example, if you are a healthcare provider and you want to give a webinar to prospective patients and current patients on living with and managing diabetes, it would be helpful to break up the different ways that patients can manage their diabetes instead of listing them all on one slide.
2. Reading the slides word for word
Okay, so sometimes we can be guilty of reading presentations instead of providing engaging presentations. Maybe you haven’t rehearsed the material and you feel uncomfortable with the information, which is not good prior to giving a webinar. Preparation is key.
How to do this: After you’ve finished creating the slideshow, wait for a while and then go back through it rehearsing what you plan to say. You don’t have to create a script, but get a better feeling for what & how you plan to share the information.
3. Ignoring your audience
Eventually, by virtually having your back turned to the audience by ignoring questions that come up or running through the entire slideshow without any activities, you’re going to cause them to either:
A) check their cell phones / text someone / make a call
B) surf the Internet
C) or leave the webinar all together
And you don’t want either of these reactions. To avoid this, get your audience actively involved.
How to do this: Create breakpoints in your webinar where you can have your audience do something (answer a question in the chat bar, go to their social profile & post a comment or image related to the webinar, etc.)
Now that you know 3 things to avoid, here are some things to include in your webinar slideshow.
What to Include in Your Webinar
Background information - be sure to inform your audience who you are or share a little background about your business
Give your top tips - if you’re planning a webinar that’s heavy on information, be sure to share your top tips (would keep them less than 10)
Share testimonials - proof of how your business has helped other clients can build trust for those who are not familiar with your services or classes
A special offer (optional) - provide discount on a service or class to lower the factor of risk new clients have with you (if you wish - you do not have to do this for every webinar)
Have anticipated questions ready to go - Kickstart the FAQ session at the end by having a few questions prepared as attendees type or share theirs
Now, let’s look at how to create your webinar slides using Google Slides.
How to Create Awesome Slides for Your Webinar
For today’s tutorial, I’ll be putting together sample slides for coding school. The school wants to reach potential students & encourage them to enroll through their online class scheduler. The goal of their webinar is to help by students see some of the avenues they can take professionally in technology.
1. Go to the page for Google Slides and click on the “Go to Google Slides” button
2. You can choose from a list of preset templates or create your own with a Blank presentation. I’ll be choosing the Blank template.
3. From here, you’ll be able to edit your presentation. Here are the steps that I took in editing the Master and basic slides:
For the Master slide, I want to upload a background image first.
- Below, my background image has been upload.
Next, I want to make sure that my webinar topic & school name are easily readable. I want to cover the background image with a shape, change its opacity, and move it backwards in the layout so that the text will be in front.
- In the image below, I've added the webinar's title and logo above the shape overlay.
Next, I’m going to add two more shape overlays and a logo, then voila - an appealing master slide!
For the basic slide, I want to keep things simple, so I’ll keep a white background and copy and paste over my school’s name, the logo, and the blue overlay.
I’m also going to make sure that I keep the same font used for the Master slide, and from here, I can create duplicate slides and add other media content to them freely like images, charts, or video.
4. Once you’re finished, make sure it’s saved, and from here you can use it when presenting the webinar live to attendees.
If you’d like to check out these slides for inspiration with creating your own to help you establish new client relationships and get more appointments, you can find them here.
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