It’s probably no surprise that Facebook is one of the most prominent social media platforms through which many of us share life’s special moments. From photos to videos, birthday wishes, event invites, and more, Facebook allows us to share, bond, and integrate our plans. We’ve just celebrated Mother’s Day with some having graduation or even prom to look forward to in the coming days or weeks. You might be wondering how your business could fit into the picture of Facebook, but it’s not so difficult.
As a matter of fact, if you're not marketing your business on Facebook yet, you could be missing out on building a larger clientele, and with today’s post we’re hoping to help you do just that through one of Facebook's larger aims: capturing and sharing life's priceless moments. I'm pretty sure over the past weekend you've had some of these moments with family members or friends that you're probably still laughing about. But without much more diversion, here's some tips to try to help broaden your business' horizons through Facebook:
Step 1: Create a page for your business on Facebook
Clients and customers today are more than likely looking for more ways to contact you than by phone from a Google search. If your business isn't on a social media platform, or only on one, I highly suggest that you at least have a Facebook page as many people use this platform.
Step 2: Sign up for a TimeTap account
If your business accepts client or customer appointments, online appointment scheduling with our software can help you to streamline some of the tasks handled on a daily basis such as appointment confirmation emails, reminder text messages, staff scheduling, and more. Once you've signed up whether for our free Starter Plan, Solo Professional, or Team Professional Plan, you can begin plugging in your staff's information and setting up your availability. If you're not sure where to start, book a support call with us & we'll be happy to help.
Step 3: Show clients your staff's availability by adding a Facebook appointment scheduler
Let your existing and even potential clients know when your staff members are available by adding a Facebook appointment scheduler to your business' page. If you're in photography, you can currently let potential clients know when you or your staff members are available for graduation and prom photoshoots especially since many students likely want to pass out photos to family members and friends with thank you cards. Just follow our instructions on how to embed a web scheduler in one of our earlier posts.
Step 4: Tell your clients/customers all about it!
This is where you get to use social media to your business' advantage. Forbes Contributor Jayson DeMers lists some great tips on how to market your business on Facebook and we encourage you to take a look at look those. Additionally, Andrea Vahl, writer for the Social Media Examiner, lists 15 Facebook apps that you can use to enhance your business' page. Last, but not least, we have one bonus tip that could tip the scales...
*Bonus Tip: Know when to tell them!
It's great to tell clients and customers about your services, but if you're publishing posts with great photos, videos, and links without knowing when people are most active on Facebook, then you might be wasting more time than saving it. Know when to tell them, and we've got one more helpful link to a social media infographic that can help you grow your business while building a bigger social presence.
With these steps, you have a pretty simple catalyst for building your business and getting more appointments. When I graduated from undergrad, our Honors College Director gave me a book by Dr. Seuss entitled "Oh, the Places You'll Go", and I think that is a great capstone to a collegiate journey and encourager for what one can accomplish. Commencement really isn't about ending--it's about beginning.
What places will your business go with Facebook?
Share some of life's priceless moments with us through today's Tweet It! For now, happy scheduling!